www.kimberwats.com | kimberlytothwatson@gmail.com

RAZORFISH // ASSOCIATE CREATIVE DIRECTOR
2022 - PRESENT
SENIOR COPYWRITER
2019 – 2022

Creative copy for Ram Trucks site and social. Cross-channel creative copy for CRM emails, marketing events, and advertising campaigns. Leading site-wide product launches, sales initiatives, and “Ram Life” long-form content. Managing a team of writers and designers based in the US and abroad. Talking all about trucks (and vans) and loving it.

MOO // Copywriter
2017 – 2019

Cross-channel creative copy for website assets, dedicated emails, out of home, direct mail, marketing events, radio and video. Leading site-wide sale campaigns, seasonal integrated marketing and advertising campaigns. Collaborating with a global team across five offices.

EXHALE // Core Fusion Teacher
2016 – 2020

Taught Barre, HIIT, Cardio, and Spin classes for Exhale’s two Boston locations. Continued wellness education and professional certifications whenever offered.

RUE LA LA // Copywriter
2014 – 2017

Wrote blog, website, and marketing copy. Content included dedicated emails, website content zones, brand takeovers, push notifications, and editorial blog posts. Served as an editor for junior writers. Assigned daily workflow and assignments for copy team.

RUE LA LA // Asst. Boutique Producer
2012 – 2014

Produced photo shoots and digital content for the Rue Living team. Managed production coordinators and timelines. Delivered twenty private sales per week.

ARNOLD // Jr. Art Producer
2011 – 2012

Produced photo shoots and purchased stock photography for McDonalds, Progressive Insurance, Ocean Spray, Tyson, and the Truth campaign.

TOTH + CO. // Digital Production Coordinator
2008 – 2011

Social media copy for NYDJ, Wrangler, and Crumb’s Bake Shop. Wrote and edited TOTH + Co. new business blog.

EDUCATION

UNH BA English, Honors Program
Regent’s College, London

AWARDS

URC Award of Excellence, English
Creator/founding donor, DMT Endowment