MOO X Seth Godin

Product launch, awareness and web stuff for a smart and pretty workbook.

MOO partnered with marketing guru Seth Godin to launch a brilliantly simple (and simply brilliant) workbook. The bones of the book were there, but the project itself needed some muscle. Enter me! I created web page assets, marketing emails and direct mail to support Seth’s big book idea. As one of our record-breaking, top-selling, shoot-we’re-sorry-we-ran-out products – I’d say it turned out pretty swell.