MOO Custom Notebooks

Product launch, awareness and web stuff for a Notebook that gets noticed.

This was the project where we went beyond Business Cards. Our identity was rooted in our top-selling product, and we wanted to break the mold. Custom Notebooks were created for businesses of 10 or more employees to create something completely customizable. Think logos, brand colors, images, and more – all expertly printed on a Swiss-bound hardcover notebook. Pretty impressive. They’re nice for swag bags, new-hire kits, VIP gifting, and more.

I created the messaging around the Custom Notebooks, including web assets, emails, display banners, direct mail pieces, and beyond. Product launch to final delivery. Soup to nuts.